Alright, now we have a great explainer video, it’s time to share it with the world.
What I strongly suggest to pretty much 99% of our clients is to upload their videos to YouTube. I know there are a ton of other more professional video players out there such as Vimeo or Wistia, but YouTube is the 2nd largest search engine in the world and gives you the opportunity to get a lot of free organic traffic, which the other platforms don’t.
I recommend you add subtitles to all your videos in general, especially explainer videos. If your market is worldwide and maybe they don’t speak great English, it’s good to help them by being able to read subtitles. But not only that, it’s great even for native speakers because a lot of people might just watch your video at work or in other situations where they don’t have access to audio, so you want them to still be able to consume your video and understand your message even if they can’t hear it.
When embedding the video on your website, it’s highly recommended to add it above the fold. This means the first section that people see of your website, without having to scroll down. If they have to scroll, they might miss your video. This is important because the vast majority of people will prefer clicking on a video rather than reading all the text on your page.
This is a bonus one, but I see a lot of our clients being very successful with this strategy. Retargeting is a type of ad that follows you around the web. You’ve most certainly seen them before, for example, you probably visited a website that sells shoes but then you had to click away for whatever reason, and now for the next few days all you see around the web and on social media platforms are ads from the shoes website following you around reminding you to come back and complete your purchase.