Just like closing a sale in real life, an explainer video is just the first part of the interaction, you have to build a relationship. If you invite a girl out on a date, it’s a little bit awkward if you ask her to marry you after 5 minutes.
When you invite them to schedule a free demo, read more on your website, download a white paper or start a free trial, they will trust you more. Because you’re not instantly trying to sell them, you’re just providing value.
Alright, I hope you found this article useful. It’s a very good foundation for your next explainer video script and it’s a classic formula that you simply cannot go wrong with.
And here’s our call to action for the end of this article. Actually, two things, depending on where you wanna go next.
To find out more, check out our entire Explainer Series on YouTube for free or check out our blog Explainer Guides where we go even deeper and cover everything related to Explainer Videos.
And if you want to get an amazing explainer video for your company to stand out from all the noise, produced by a professional and experienced team with over 10+ years in the industry and more than 400+ videos produced for clients all over the world, then browse our website, check out our portfolio and get in touch!