In this article, we’ll look at exactly why prices can be so expensive and why I think you shouldn’t go for a video under a certain threshold in terms of budget.
One thing I learned over the years is that in life 9 times out of 10 you get exactly what you pay for. And if it looks too good to be true, it most probably is. And I’m saying all this from experience because I made all those mistakes myself. Multiple times.
Depending on complexity and duration, an explainer video can cost on average anywhere from $1,000 or $2,000 for a simple and shorter one; all the way to $10,000 – $15,000 or more for a very professional one.
Now, no matter what sort of offers you might find online from various freelancers or companies, I would recommend you have a budget of at least $1,000 to get started, because any company working for less than that, they probably don’t really know what they’re doing. Because if they were any good, they would be charging more.
That being said, I don’t want to discourage you from getting an explainer video if your budget is smaller or you’re just starting out, but just try to manage your expectations a bit better, because quality will definitely suffer to a certain extent.
Now, in order to understand why the pricing can be so high, we need to look at how many people from different areas of expertise come together to produce this amazing piece of video content called an explainer video. And you might be surprised as there are probably more people than you’d imagine.