When you hire a voice artist, you also need to decide on the style that you want him or her to record in and provide this information to them in the brief.
Again, this will depend on your target audience and the sector they’re in.
Back to our previous examples.
Makeup product for young women – probably you’ll go for something more casual, friendly, and excited.
Hair loss product for men – probably something a little more concerned, and trustworthy but also optimistic for a better future.
C-level executives at banks – definitely something more professional, corporate, and trustworthy.
Try to think of a few adjectives, usually around 2-3 will be enough, and make sure you pass that information to the voice artist.
It’s all based on how you want your brand to be seen, well technically heard.