Process

An explainer video is a comprehensive piece of content that brings together a big team of people, each with his/her own expertise. For a successful project, you’ll need: a dedicated account manager, creative director, professional script writer, illustrator and animator.

We break everything down into easy steps. You can be as involved as you want in the whole process! In fact, we’d love you to be! We get your feedback, implement your suggestions and get your approval before we move forward to the next step!

Here’s how the magic works:

Kick-off Call

We’ll set up an online meeting together to connect and answer any questions you might have and to find out all about your business or idea. This is where we brainstorm and understand where you want to go with this video.

Schedule Meeting

Brief

We’ll ask you to fill in some info about your company, product or idea. This will take a few minutes, but it’s important to be as detailed as you can. The more info you provide, the better!

Download Brief

Script

Both science and art, scriptwriting is the foundation of any great video. With the experience of a few hundred scripts, our professional in-house copywriter will work his magic and put your idea into words, optimized for visual storytelling.

Script Example

Storyboard

This is where we conceptualize how each scene will look like with simple sketches so you can see how the video will unfold.

Storyboard Example

Illustration

Our designers will create a unique style for your video and develop the storyboards into beautiful illustrations. At this phase, you’ll see fully designed scenes with static illustrations.

Illustrations Example

Voiceover

We’ll get voiceover actors to send in auditions reading a sample of your script, so you can actually hear your video out loud when choosing the perfect voice for your brand. You can choose any language, accent, gender or age.

Voiceover Example

Voiceover

We’ll get voiceover actors to send in auditions reading a sample of your script, so you can actually hear your video out loud when choosing the perfect voice for your brand. You can choose any language, accent, gender, or age.

Voiceover Example