Generally, it explains what a company offers, how it can help the customers with their problem and why that product or service is the best option on the market.
When utilised correctly, video is the ideal medium for providing information, and that’s because it stimulates both visual and auditory senses, which makes explainer videos very efficient!
Now, unless you’ve been living under a rock, you most certainly have watched an explainer video before, even if you didn’t know it was an explainer.
It doesn’t always have to be animated, it can be live-action as well, but the vast majority of explainer videos online are video animations, like the ones that we make here at The Explainer Company.
An explainer video nowadays is not just a “nice to have” piece of content, but a crucial marketing tool that lets you deliver important information in very little time and also make a memorable impression.
An explainer video is usually a short video, anywhere between 30s all the way up to around 2 to 3 minutes. It’s informative and explains something in a fun and engaging way.
No matter how cool and amazing your product, service or idea is, if people don’t understand what it is and why they should care, then you’ll probably have a hard time being successful.
And let’s be honest, what you do is most probably complicated and hard to explain in a few minutes, that’s why people struggle to come up with simple 30s elevator pitches. But it’s also important to connect with people fast and make a good first impression so they understand what you do, at least on a surface level, to see if it’s relevant for them, because the last thing people want is to waste their time on something that’s not a good fit.
So an explainer video is usually a first point of contact between your company and a potential client. At this point they probably know very little about you or even nothing at all. So the entire point is that an explainer video is a well crafted piece of content that takes something incredibly complicated that might take your sales people 20-30 minutes to explain and go over in a demo; and simplifies it in just 1-2 minutes so that anyone can understand what it is that you do and why they should care. And then, if they’re interested to find out more, they can invest more time to get all the nitty gritty details.