You might ask the question, why are explainer videos so effective?
Back when we started making videos many many years ago I remember reading a paper from Cisco, which predicted that by 2022, 82% of internet traffic will account for video traffic.
Now 2022 is here and honestly, I think it could be even more than that.
The simple fact is that when people land on your website, the last thing they want is to waste their time. So they need to make a really quick decision in their heads and understand if your product or service is a good match.
So when presented with long pages with a lot of text to read or the option of clicking play on a video, 9 times out of 10 they will play the video, our brain just prefers visual content and it’s much easier to digest.
It’s as simple as that. An explainer video is:
And it’s quite mind-blowing, but viewers retain 95% of a message when viewed in a video, compared to 10% of a message when reading it as text copy.
Not to mention that most businesses don’t even use video marketing at all actually, so just having an explainer video is a ridiculously easy way to stand out from the competition.
The numbers don’t lie and explainer videos just simply work. People love stories! And through the power of storytelling, explainer videos get straight to the point and hook viewers instantly with the type of content that we’ve been hardwired to find fascinating for thousands of years. People have been telling stories ever since we invented language and we still love stories to this day.
DAOStreet Explainer Video
Explainer videos also increase conversions and according to Forbes, 90% of consumers state that video helped them make purchasing decisions.
Not only that, but Google also loves marketing videos. With the advent of online video, the algorithm places special emphasis on websites that create dynamic and unique video content for their visitors. So if you wanna score those extra SEO points, explainer videos will help!
Google Search Console Video Results
Now there are so many more statistics I could cite, but I believe that deep down, you already know explainer videos work.
And it’s actually quite affordable. Historically, video production was only reserved for the big players because video production services were very expensive. But with recent advancements in software and hardware, all of a sudden you can get a high-quality marketing video for only a few thousand dollars. If you want to find out more about how explainer videos are made, you can check this article.
A great explainer video in the right hands is guaranteed to pay for itself in no time and bring you an incredible return on investment.
To find out more, check out our entire Explainer Series on YouTube for free or check out our blog Explainer Guides where we go even deeper and cover everything related to Explainer Videos.
And if you want to get an amazing explainer video for your company to stand out from all the noise, produced by a professional and experienced team with over 10+ years in the industry and more than 400+ videos produced for clients all over the world, then browse our website, check out our portfolio and get in touch!
